Implementation of an online hub for the FASOL franchise platform
The project is aimed at supporting METRO customers in running their business professionally by providing them with ready-made solutions in the field of trade, as well as at increasing the loyalty of end consumers to ‘shops at home’. Together with its customers METRO C&C is building a community of real professionals, united under one franchise brand - "FASOL’".
Combine the ‘wow effect’ with a full presentation of franchise business information from METRO C&C
To create a bright, memorable and convenient interface for future and current owners of Fasol shops within the framework of a unique franchise company from METRO C&C. To stand out among other franchise programmes, to create the most memorable picture combining, at the same time, the full information necessary to make a decision to start cooperation.
Completely rethinking the use of screen space
‘Bright, non-standard, compatible with presentations.’ The task was not an easy one.
So why not make a full-featured analogue of a page presentation and enrich it with the ability to read large amounts of information within the usual paradigm of long-readers, we thought and designed a structure, the result of which has been enjoyed by future shop owners for a couple of years.
Implementing a Site as an App approach to achieve the smoothest possible transitions between content
Having loaded the site 1 time you remain in a single ecosystem enjoying smooth transitions between sections and animated presentation of content. And some of the dynamically-added information is loaded with the help of interactive transitions, smoothing the wait for the moment of its appearance.
Creating different custom paths for native display on different types of devices
Every time we design something beyond the standard solutions, we test the user experience on each of the device options. After all, what is good for Desktop (almost always with stationary or fastest possible internet connection) is not always good for display on mobile devices, from which we are visited from all points of our infinite country where METRO C&C franchise programme is available.
Saving traffic, optimising the way we get information and, as a result, improving the user experience are the main paradigms we follow when designing and implementing versions for different devices.