Developing cutting-edge promo campaigns for METRO Cash & Carry

Over the years, we have collaborated with METRO Cash & Carry to develop dozens of promotional projects, refining seamless integration with internal loyalty systems, reward mechanics, and digital prize draws.

Digital integration with METRO’s systems

We built a platform that synchronizes with METRO’s customer database and loyalty program, allowing:

Automatic tracking of purchases in both online and offline stores;

Personalized discounts and bonus calculations;

A centralized digital space for all promotional mechanics.

Shopping Meets Play

Gamification of promo campaigns

To boost customer engagement, we introduced interactive features such as:

Prize draws for key shopping events like Black Friday and Cyber Monday.

Spin-the-wheel games and mini-challenges to incentivize purchases.

Point accumulation systems that increase user participation and loyalty.

Tailored Promo Hub

Personalized user dashboards

Each customer gets a dedicated promotional space, where they can:

Track winnings and accumulated bonuses.

Monitor participation in ongoing campaigns.

Receive exclusive offers based on shopping behavior.

Co-Branded Engagement

Brand сollaborations for maximum impact

For the METROPOLIA project, we created a digital showcase with interactive games, personalized user accounts, and automated prize distribution.

The Result

Transforming promotions into engaging digital experiences

Our work has turned METRO’s promotions into highly interactive digital campaigns. Every customer now enjoys a personalized, engaging experience, while the brand benefits from higher engagement rates and increased sales.

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